Belvita breakfast cookies commercial

The commercial is cute and the song is catchy.
I see this:
belvita

Being a Texas girl, I hear this:
velveeta

You know, the golden magical liquid that adorns so many classic Southern dishes. No, not paleo or primal, maybe not even “food” by many standards, but don’t dis’ the velveeta! 🙂

Back to the belvita healthy breakfast cookies.

ingredients: whole grain blend (rolled oats, rye flakes), enriched flour [wheat flour, niacin, reduced iron, thiamin mononitrate (vitamin b1), riboflavin (vitamin b2), folic acid], high oleic canola oil, sugar, evaporated cane sugar, whole grain wheat flour, malt syrup (from corn and barley), invert sugar, baking soda, salt, soy lecithin, disodium pyrophosphate, datem, ferric orthophosphate (iron), niacinamide, pyridoxine hydrochloride (vitamin b6), riboflavin (vitamin b2), thiamin mononitrate (vitamin b1). contains: wheat, soy.
MANUFACTURED ON EQUIPMENT THAT PROCESSES PEANUT, TREE NUTS

Hmmm so that’s:
flour, canola oil, sugar, sugar, more flour, more sugar, still more sugar, soy, additives.
Not exactly primal or paleo lol.

Why am I picking on belvita? I’m not. I just heard the commercial again and, well, that’s what a blog is for, right?

Since I’m talking about breakfast:
Primal Strawberry Jam

16 fresh or frozen strawberries (about 2 cups), cleaned and quartered
1 cup water
stevia, honey or maple syrup to taste
1 tablespoon lemon juice (or orange, lime, even grapefruit)
1 envelope knox or other plain gelatin

In a saucepan bring strawberries and water to a simmer for 3 minutes, just enough to soften the berries slightly.
Cool until it’s still warm to the touch, then stir in the lemon juice and sweetener(if using).
Use an immersion blender and blend until it’s the desired chunkiness, then stir in the gelatin until dissolved.
Refrigerate up to two weeks.

April 28 National Blueberry Pie Day!
Ok not paleo or primal, but maybe some fresh/frozen blueberries topped with some whipped cream? Seems legit 😉

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